We love to champion understated style, but sometimes it’s nice to be bolder, to make a bit of a statement and stand out from the crowd. Where better to start than, arguably the centrepiece of any outfit, your shirt.  

When we think of a statement shirt, often a floral design comes to mind. Floral designs have a long and rich history, from the iconic Hawaiian shirts of the 1930s and 40s to the flower power era of the 60s and 70s. However, floral design can be traced back much further, its origins lie at the start of the late medieval period, with China leading the way in including floral motifs onto their clothing. As a trend, it gained momentum and spread through Middle Eastern and Asian countries. Then, thanks to the Silk Road, we saw it make its way into Europe via Italian merchants.  

With the development of technology and digital printing techniques floral shirts are now able to have more intricate designs, with a more expansive use of colour. Perfectly blending a touch of flair with a confident masculine style our collection of floral shirts offer a range of choice whatever the season or occasion.  

If you’re new to experimenting with a more statement style, then perhaps a more pared-back approach would suit. Our range of floral shirts from Olymp, Bugatti and Eterna are the perfect introduction to a slightly bolder look and would work perfectly at a special dinner or a smart Sunday lunch. 

Eterna Modern Fit Floral Shirt  


Olymp Luxor Modern Fit Floral Shirt 

Bugatti Floral Shirt  

If you really want your florals to pack a punch then look no further than a shirt from Claudio Lugli. Our Claudio Lugli collection use colour and pattern in a playful and bold way. Their shirts intertwine vibrancy and elegance and are made from a luxe pure satin cotton fabric so you can be confident that your look is not only of style, but of quality.  

Claudio Lugli Floral Shirt

 

If florals aren’t for you, why not change up your plain shirt collection and introduce a patterned shirt? Our collection of patterned shirts range from subtle geometric prints such as the Olymp Luxor Shirt (available in Comfort Fit or Modern Fit)  or Marvelis Non-Iron Shirt below.  

Olymp Luxor Mini Tile Print Shirt 

Marvelis Non-Iron Tile Print Shirt  

To, show stopping party shirts that are bound to become a party talking point such as the styles Claudio Lugli offers.  

Claudio Lugli Shirts

So, whether you’re already a statement shirt lover, or if you’re looking to branch your style out we hope this has given you some inspiration. All of our shirt ranges are underpinned by quality craftmanship so whatever your choice, you can dress with confidence.  

Clementine Barrett